Digital Marketing Manager (healthcare software) – remote

At Bitscopic, we are dedicated to transforming the healthcare landscape through innovative software solutions. Our mission is to enhance patient care, streamline operations, and drive efficiency in healthcare systems. We seek a dynamic and experienced Digital Marketing Manager to lead our digital marketing efforts and help us expand our reach and impact in the healthcare industry.

As the Digital Marketing Manager, you will be responsible for developing and executing data-driven digital marketing strategies to promote our healthcare software solutions. You will oversee all aspects of digital marketing, including content creation, SEO/SEM, email campaigns, social media, and analytics. Your role will be crucial in driving brand awareness, generating leads, and supporting our overall business objectives.

What you will do

• Strategic Planning
  • Analyze and audit past and current marketing efforts to guide strategic decisions.
  • Develop and execute a comprehensive marketing strategy focusing on digital marketing. 
  • Collaborate with the Sales department to align marketing efforts with the customer journey, optimizing from awareness to decision-making stages.
  • Stay up-to-date with the latest digital marketing trends and best practices, as well as emerging technologies in the healthcare sector. 
  • Conduct competitive analysis to identify opportunities and threats.
• Content Creation, SEO, and SEM Management
  • Optimize website content and structure to improve search engine rankings and manage advertising campaigns to maximize ROI.
  • Write an authentic brand story showcasing the company’s journey, team profiles, and customer success stories.
  • Ensure all content, including LinkedIn posts, press releases, and website copy, communicates key messages clearly and aligns with the brand’s tone.
  • Script engaging video content that highlights Bitscopic’s unique selling points.
• Email Marketing – Design and execute targeted email marketing campaigns to nurture leads, engage existing customers, and drive conversions. Analyze campaign performance and adjust strategies as needed.
• Social Media Management
  • Develop and implement social media strategies to build brand awareness and drive traffic to our website. Monitor and respond to social media interactions.
  • Oversee the creation and distribution of engaging content across digital channels, including social media, blog, whitepapers and case studies, ensuring alignment with our brand voice and messaging.
• Analytics and Reporting
  • Utilize analytics tools to track and measure the effectiveness of digital marketing initiatives incl. social media, SEO, website traffic, 
  • Monitor and measure the success of marketing campaigns across all digital and social platforms.
  • Provide regular reports on key performance metrics and insights to guide decision-making.
• Public Relations and Media
  • Lead PR initiatives, including writing and distributing press releases to healthcare and technology media outlets.
  • Pitch company success stories to relevant platforms, including government healthcare news outlets.
  • Organize and manage LinkedIn Live events, webinars, and thought leadership panels.
  • Position the company as an industry thought leader by leading discussions on relevant societal issues and trends at industry events and panels.
• Collaboration: Work closely with the sales, product, and design teams to ensure marketing strategies are aligned with business objectives and that campaigns are executed effectively.

What you bring to the role

• Bachelor’s degree in Marketing, Business, Communications, or a related field. A master’s degree or relevant certification is a plus.
• Minimum of 5 years of experience in digital marketing, with a focus on B2B marketing in the healthcare or software industry preferred.
• Experience marketing to Federal agencies.
• Experience
  • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media advertising).
  • Strong understanding of SEO, SEM, and content marketing strategies.
  • Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
  • Excellent written and verbal communication skills.
  • Ability to analyze data, generate insights, and make data-driven decisions.
  • Strong project management skills and the ability to handle multiple priorities.
• Attributes:
  • Innovative thinker with a passion for digital marketing and technology.
  • Detail-oriented with a strong focus on results and performance.
  • Collaborative team player with a proactive approach to problem-solving.

If you are a strategic thinker with a passion for digital marketing and a drive to excel in the healthcare software industry, we would love to hear from you. 

Why Join Us?

At Bitscopic, we are a mission-driven company focused on improving healthcare outcomes using data analytics, AI, and bioinformatics. We provide critical solutions for infectious disease surveillance, precision medicine, clinical trials, and more. Our long-term focus, paired with a flexible, autonomous, and permanently remote work culture, ensures we provide meaningful contributions while maintaining a good work-life balance.

Other Benefits:

• Comprehensive medical, dental, and vision insurance (full-time).
• 401(k), life insurance, and long-term disability coverage (full-time).
• Competitive compensation, including stock options.
• Flexible, family-friendly work culture with a remote-first team.